Many Americans want to look wealthy. And to do that, some are taking inspiration from their favorite celebrities, or hoping to keep up with rapidly changing trends. Either way, they’re spending a fortune. People who fall into this category are HIFIs, individuals who are high income, financially insecure. They’re predominantly made up of millennials and Gen Zers, per Sherwood News, who want to exude “old money” or “quiet luxury” but who are struggling to keep up with their lifestyle creep. HIFI is the latest acronym to describe a facet of the American economic experience, joining the ranks of DINKs, HENRYs, and ALICEs. Although people under 40 are accumulating more wealth earlier in life th
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