‘Furiosa’, ‘Superman’ And Other Warner Film Tentpoles Are Pitched To Advertisers At Parent Company’s Upfront ...Middle East

Emboldened by the success of Barbie, the biggest theatrical film of 2023 and also a potent draw in streaming, Warner Bros. Discovery mobilized its film slate in its upfront presentation to advertisers. Execs pointed to upcoming tentpoles like Furiosa: A Mad Max Saga (which was nearing its world premiere in Cannes as WBD execs were […]

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