Inside Telemundo’s Upfront: Jokes, Music and a “Huge Business Opportunity” ...Middle East

NBCUniversal may have kicked off TV’s upfront week with the Wicked trailer, Snoop Dogg, and adorable penguins, but it closed Monday with a more dedicated pitch to one of its marquee divisions: It’s Spanish-language business Telemundo. Held inside The Shed’s eight-story glass-encased McCourt space, Telemundo focused its tight presentation on its recent ratings wins over arch-rival TelevisaUnivision, with some not so subtle jabs at its competitor. “We constantly change and give our audiences what they want, while others continue to do the same thing, night after night, week after week, year after year,” Telemundo’s new chairman, Luis Fernandez, told the crowd. “We are known for being

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