Football superstar Cristiano Ronaldo has been revealed as the newest ambassador and investor for Whoop, the minimalist fitness strap that counts Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, as one of its loyal users. “It’s been one of the most important tools helping me elevate my game and monitor my health,” said Ronaldo, who joins other ambassadors including Olympian swimmer Michael Phelps and world number one golfer Rory McIlroy. Whoop founder and chief executive Will Ahmed said Ronaldo, who currently plays for Al Nassr in Saudi Arabia, will collaborate with the American company on product development “using data-driven insights”. Unlike other fitness trackers Whoop has no screen
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