Darden School of Business and Boston University Release Research on Word-of-Machine Effect: Why People Prefer AI Recommenders to Human Ones ...Middle East

CHARLOTTESVILLE, Va., Dec. 1, 2020 /PRNewswire/ -- In an article in the Journal of Marketing—based on data from over 3,000 people who took part in 10 experiments—and in a follow-up article in Harvard Business Review, Chiara Longoni (Boston University) and Luca Cian (Darden School of...

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