The friction fiction ...Middle East

Friction is fundamental to great hospitality. It sounds like a strange thing for a founder of a technology company to say, but hear me out. Friction is where the magic happens. If every step on the guest journey is totally automated and seamless, it leaves no room for spontaneity or for true moments of hospitality.

Hence then, the article about the friction fiction was published today ( Tuesday 07/05/2024 - 11:37 AM ) and is available on hospitality net ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.

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