The New Universal Music Group-TikTok Deal Explained ...Middle East

Universal Music Group’s three-month hiatus from TikTok ended this week after the companies reached a new, multi-faceted licensing agreement. On Thursday, UMG executives explained why it was worth the wait.  Related Read Lucian Grainge’s Memo on UMG-TikTok Deal: ‘Entire Music Ecosystem… 05/02/2024 The bottom line: UMG believes its new licensing deal with TikTok is an improvement over the deal that expired at the en

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