It sounded outlandish three years ago when CNBC reported that the NBA could seek $75 billion in its next rights deal, but the league is on the brink of exceeding that mark. The NBA’s looming media rights deals with Disney, Amazon and potentially Comcast could reach as high as $76 billion over the course of 11 years, Lucas Shaw of Bloomberg reported Thursday. As previously reported by The Wall Street Journal, Disney would pay $2.6 billion and Comcast has offered to pay $2.5 billion. Newly reported by Bloomberg is the value of Amazon’s third package, $1.8 billion per year. Combined, those deals would amount to about $6.9 billion per year, which over the course of an 11-year term would equal
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