Platon proudly calls himself a cultural provocateur. While other mononymous artists like Bono or Madonna use music to provoke, Platon communicates through photography. Photographs, he argues, are only effective if they “make you stop in your tracks to think about the times we’re living in”—they should “choke like mustard gas.” A professional photographer since the late ’90s, Platon has consistently applied this approach to his work creating images of boldface names across every sector, including President Barack Obama, Serena Williams, Prince, Mark Zuckerberg, Muammar Gaddafi, and President Vladimir Putin. His images have appeared on more than 25 TIME magazine covers. [time-brightcov
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