Scent Master: Chriselle Lim of Phlur ...Middle East

Chriselle Lim first became a YouTube influencer in 2010, where she shared everything from fashion tips to wedding planning and eventually cemented herself as a leader in the lifestyle space. Then, in 2021, Lim made a move to claim a greater stake in beauty, taking over as owner and creative director of the fragrance brand Phlur. "I was introduced to Phlur a few years back when it was owned by a different person," she tells PS. "When I came in as the new owner, the first fragrance we launched was Missing Person." The TikTok-viral fragrance has sold out numerous times and has become somewhat of a hero product for the company. "It was created during a time when I was broken, lost, and lonely

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