As music and media company 88rising gets set for another showcase at Coachella this weekend, founder Sean Miyashiro has only one regret: He should have told festival founder Paul Tollett to make the company’s name bigger on the lineup poster. “I would have told him to [feature] us more prominently,” says Miyashiro, who curated a special 88rising Futures showcase for this year’s Coachella — adding that Tollett told him last year’s 88rising set “blew up the [streaming] numbers for YouTube, especially in Asia. Indonesia and The Philippines were really big — viewership form there that they have never experienced before.”
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