Paris Olympics On Pace For Record Ad Revenue, NBCUniversal Says ...Middle East

The Summer Olympics in Paris are poised to set a record for advertising revenue, according to NBCUniversal. Dan Lovinger, President of Olympic & Paralympic Partnerships at NBCU, said $1.2 billion has been collected to date, which is just shy of the all-time mark. “The new record is coming,” Lovinger said Tuesday during a media conference call, and […]

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