AMC Networks Preaching “Flexibility” As It Expands Digital Offerings for 2024 Upfront ...Middle East

In an upfront season impacted by the fallout from the Hollywood strikes and larger discontent in the advertising market, AMC Networks is approaching this year with “flexibility” in mind, the company’s chief commercial officer Kim Kelleher says. “I think we’re entering into a continuum where flexibility has been the the kind of marching orders of […]

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