According to new McKinsey & Company research, there are over 62 million Latinos living in the United States who not only account for more than $3 trillion of GDP but are also avid consumers of film and TV. US Latinos account for 24 percent of box office ticket sales and 24 percent of streaming subscribers. Yet somehow, there still aren't enough Latines behind and in front of the camera even though our viewership doubles when we see ourselves represented on or off screen. Today, we still don't have enough TV programming that accurately represents us - and the few shows that have been created for us and by us, like "Vida," "One Day at a Time," "Promised Land," and "Gentefied," were eventual
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