What’s in a Name? The Power of Pricing Terms ...Middle East

What’s in a name? That which we call a rose by any other name would smell as sweet." This famous line by Shakespeare from ’Romeo and Juliet’ beautifully captures the essence of our discussion: the power of naming. In the realm of dynamic pricing, the name given to a pricing strategy can have a profound impact on how it is perceived by consumers and can be as pivotal as the fragrance of a rose to its identity.

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