Even through some cloudy weather, Billboard and Smirnoff Smash Vodka Soda brought the unexpected together to SXSW 2024. For the annual collision of music, tech and entertainment, Billboard touched down in Austin, Texas for our annual takeover, which included the Pickleball Experience in celebration of the new Smirnoff Smash Vodka Soda launch. At a streetside location on Rainey Street, +21 festival-goers took to the court for gameplay, grabbed free swag, bites from local food trucks and had the opportunity to try the new line’s new flavors. The merging variety of options include Watermelon Lime, Pineapple Orange, Straw
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