Disney Ramps Up Streaming Ad Capabilities With Expanded In-House Offering Linked To Google And The Trade Desk Tech Platforms ...Middle East

In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade Desk. Dubbed DRAX Direct, the initiative aims to streamline the process of buying ads on Disney+ and Hulu for brands of any size. […]

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