Ambition: Shein requires Beijing’s blessings for its plans The spotlight is turning to the world of fast fashion as Chancellor Jeremy Hunt campaigns to persuade Shein to list its shares in the UK. The $60billion Chinese online giant, founded in 2008 to supply wedding dresses for the budget-conscious brides of the USA, is today the great disrupter in the ‘pile ’em high sell ’em cheap’ garment sector. It is even snapping at the heels of the mighty Amazon. Excitement is already gathering over what could be one of the largest ever flotations in London, spurred by the belief that a decision to float here, rather than in the US, would ‘happen with a bang’, as one City figure puts it.
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