Campbell Soup considers taking Rao’s to Canada ...Middle East

MIAMI — The Rao’s brand, with revenue of $775 million in 2023, made up a large chunk of the Campbell Soup Co.’s acquisition of Sovos Brands, Inc. valued at about $2.7 billion. Camden-based Campbell Soup has ideas on how to accelerate Rao’s path to becoming a $1 billion brand, said Mark A. Clouse, president and chief executive officer, March 12 at the Bank of America Consumer and Retail Conference in Miami. “I think what is so impactful or powerful about the more recent trends on Rao’s is that you see (the brand) growing on both fronts,” Clouse said. “So you see distribution runway still being an opportunity, and you still see household penetration, which manifests as velocity increases, am

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