The rise in e-commerce platforms on the digital marketplace has lead to many successful peer-to-peer businesses operating on an apparent trust basis between provider and user. However, as the platforms expand and become distanced from their initial incarnation, the process of maintaining transparency has in many cases been disrupted. In this article, we examine the crucial role of transparency and effective conflict management in sustaining the success of two-sided markets such as Airbnb. As these platforms continue to evolve, addressing these challenges becomes paramount for their continued growth and viability.
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