Successful ITB Berlin Shows: Travel industry predicts an excellent business year ...Middle East

All signs point to success in 2024: the World’s Leading Travel Trade Show put a clear focus on shaping the future and once again underlined its role as the leading international platform for business, innovation and networking. Despite widespread strikes, this year’s ITB Berlin recorded a slight increase with nearly 100,000 attendees – a result that exceeded expectations in the face of challenging strike circumstances. Diverse and globally represented, more than 5,500 exhibitors from 170 countries illuminated the three business days, occupying all 27 exhibition halls at the Berlin Exhibition Grounds.

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