In the fall of 2006, the United Nations released the first-ever large-scale investigation of animal agriculture’s effect on the climate. The 390-page report, titled “Livestock’s Long Shadow,” found that animal agriculture was “one of the largest sources of greenhouse gases and one of the leading causal factors in the loss of biodiversity.” The meat industry, which had previously faced little to no scrutiny for fueling the climate crisis, suddenly found itself having to deal with Paul McCartney citing the report to advocate for a vegetarian diet.Initially, the industry attempted to solve its P.R. problem by pushing out press releases and fact sheets from suspiciously named front groups like t
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