My eight-year-old wanted a computer game. Instead of negotiating with me, he opted to set up a table in front of our house and sell merchandise. For starters, he had a couple of unopened Lego kits that were small party favors courtesy of recent birthdays. He also laid out a dozen of his own Pokémon cards. When I noticed that these cards were basic, he pointed to the “buy one, get one free” sign he’d made. “It’s marketing, Dad.” My aspiring entrepreneur wished to profit from food and beverage sales as well. Although he did not dip into his stash of Valentine’s Day candy, my chocolates were on the table right beside cans of sparkling water. When I protested that these items were for my consump
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