In an era where digital marketing landscapes are increasingly fragmented, Orangetheory Fitness is taking bold steps to ensure its voice is heard loud and clear. David Chriswick, the SVP of Brand and Communications at Orangetheory, sheds light on the fitness brand’s strategic pivot towards a more balanced approach between performance and brand marketing. With the digital sphere becoming ever more competitive, Orangetheory’s move reflects a broader industry trend where brand visibility and customer engagement are becoming as crucial as performance metrics. Striking the Right Balance Orangetheory Fitness has traditionally leaned heavily towards performance mar
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