Hotels Need a Chance to Compete, Including Through Consolidation ...Middle East

The research by Morning Consult for the American Hotel and Lodging Association reveals a significant dominance of Online Travel Agencies (OTAs) in the U.S. hotel market, controlling 90% of online bookings and receiving over $50 billion annually from hotels. Despite higher customer satisfaction when booking directly with hotels, OTAs, such as Expedia and Booking.com, benefit from aggressive marketing and the fragmented hotel industry.

Hence then, the article about hotels need a chance to compete including through consolidation was published today ( Monday 26/02/2024 - 03:33 PM ) and is available on hospitality net ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.

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