The data may show that Americans are losing billions of dollars to fraud each year, yet many consumers still believe they’d never fall for a scam. But scammers rely on certain psychological tactics that mean anyone could become a victim, experts say. “Everybody says, ‘Oh, this would never happen to me,’” says Megan McCoy, assistant professor of personal financial planning at Kansas State University. “But that’s actually a well known cognitive bias that makes us more vulnerable.” [time-brightcove not-tgx=”true”] There’s one simple and effective trick many scams rely on: emotional manipulation. “They use fear-based tactics to get us into our primitive brain, which is always on
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