The crisis of unregulated social media, and its effect on the mental health of our kids, is finally getting the unanimous political traction it deserves. But the road to regulation is long, and we must harness the viral power of these digital ecosystems for public health right now. We have the playbook, thanks to the unexpected viral sensation that is the Stanley Quencher, a once-unremarkable water bottle now flooding TikTok feeds everywhere. Stanley transformed itself via strategic partnerships with social media influencers, convincing consumers to buy a mind-blowing $750 million worth of Stanley Cups in 2023. The $16 billion global influencer marketing industry is often por
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