Anti-fur activists target Max Mara, Fendi at Milan Fashion Week ...Middle East

MILAN – Animal activists have fashion brands squarely in their sights this Milan Fashion Week, hoping to pressure Italian brands Max Mara and Fendi to give up fur in future collections. An activist from Peta (People for the Ethical Treatment of Animals) stormed the Fendi runway on Wednesday brandishing a sign saying “Animals are NOT clothing”. And a coalition of pro-animal groups stepped up their campaign on Thursday against Max Mara. Over 1,500 international fashion brands, including some of the most prestigious, have renounced fur in recent years, due to concerns about animal cruelty, changing trends and new synthetic alternatives. On Thursday, a hot-air balloon with the message “Max Mar

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