Marriott’s Bold Move into Targeted Advertising: The Launch and Challenges of the Marriott Media Network ...Middle East

In May 2022, Marriott International launched the Marriott Media Network, aiming to leverage its extensive customer data to offer targeted advertising opportunities to non-hotel marketers. This initiative would allow ads on various Marriott platforms, including its website, app, guest marketing messages, in-room TVs, and lobby digital screens.

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