Taylor Swift’s attendance at her first Kansas City Chiefs game on September 24 spawned an unexpected viewership surge among her fans, known as Swifties, and American football buffs. The “Taylor Swift effect”, which has bestowed the singer with an economic Midas touch, propelling her to the position of one of the world’s highest-earning entertainers, seemed to take on a new life when she and Kansas City Chiefs tight end Travis Kelce started dating six months ago. Sunday is Super Bowl LVIII, and there will probably be as many Swifties coming to catch a glimpse of Swift as sports fans coming to watch the Kansas City Chiefs and the San Francisco 49ers play at Allegiant Stadium in Las Vegas. Sw
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