As fitness subscriptions look to drive retention and build long-lasting customer relationships, ZOZOFIT is finding that including elements of social networking goes a long way toward boosting engagement over time. In an interview with PYMNTS, Madeleine Kanazawa, vice president of marketing at ZOZO USA, the company behind the recently-launched ZOZOFIT 2.0 subscription program offering body-scanning capabilities and insights, said key to the brand’s retention efforts is the community accountability component. “The big thing for us is going to be building the community,” Kanazawa said. “[We’re] finding the people that are using [the subscription have] already started creating their own privat
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