Kutak Rock recently represented Circana, a leader in market research, in its acquisition of Golf Datatech, a market research firm specializing in the golf industry. This acquisition aims to enhance Circana’s sports tracking business by integrating Golf Datatech’s data assets and expert team into Circana’s existing capabilities. The transaction closed on January 31, 2024. Circana is a leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, it provides clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. Golf Datatech, LLC, established i
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