Milk Makeup’s Jelly Blush Looks Good Enough to Eat ...Middle East

Over the last few years, the beauty industry has taken on a more sensorial approach to marketing. From descriptive names likened to delicious-sounding foods (see: blueberry-milk nails) to products that have an unusual texture (hello, Danessa Myricks' Yummy Skin Blushes), makeup products, in particular, have become as much about the feelings that they invoke as they have about the performance. The latest brand to join in on the fun is Milk Cosmetics with the launch of its Jelly Tint Lip + Cheek Blush Stains ($24). Releasing with what felt like instant TikTok virality, the blush stick comes in four shades and, as the name suggests, has a soft, gelatinous texture. The product looks so much lik

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