THE Lionel Messi effect is in full swing as demand for MLS content continues to grow worldwide. Since arriving in the United States in the summer of 2023, joining forces with David Beckham at Inter Miami, the MLS has enjoyed something of a meteoric rise. GettyLionel Messi’s arrival at Inter Miami was a game-changer for the MLS[/caption] MLSThe MLS had already signed a $2.5 billion 10-year broadcasting deal with Apple TV the year prior[/caption] GettyApple TV is now set to release a series, produced by Box To Box Films, offering a behind the scenes look into the 2024 MLS season[/caption] With games now available to watch worldwide thanks to the league’s 10-year $2.5 billion dea
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