REESE'S PIECES is introducing REESE'S PIECES with Chocolate Cookie, the first major U.S. innovation for the candy brand in 10 years. The new treat keeps the classic peanut butter flavor fans know and love while adding a crispy chocolate cookie center for an extra layer of crunch.
Hershey
"Reese's has always been known for its signature peanut butter and chocolate combination, and with this innovative product, we're excited to give consumers a fresh way to experience it," Melissa Blette, Senior Brand Manager for Reese's at The Hershey Company, said in a statement.
The launch comes as candy makers continue introducing new flavors and textures to longtime favorites, with consumers increasingly gravitating toward snacks that offer a mix of crunchy and creamy elements.
Whether enjoyed as a movie-night snack, packed for a road trip or shared with friends, the latest addition gives REESE'S PIECES fans a brand-new way to enjoy the classic peanut butter-and-chocolate combination for the first time in 10 years.
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