How Centralized Data Powers Sonesta’s Award-Winning Loyalty Program ...Middle East

Boston-based Sonesta International Hotels was founded nearly 100 years ago, but it was just over the past few years that Sonesta kickstarted its growth trajectory to becoming a global hotel powerhouse. Even before the acquisition of Red Lion Hotels in 2021, which added more than 1,000 franchised and managed properties and pushed Sonesta over the 1,200 properties mark, Sonesta had standout hotels in Los Angeles, Chicago and New Orleans, and in countries like Peru, Chile, Colombia and Egypt.

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