The Economic Implications of Fast Fashion for the Developed and Developing World ...Middle East

Fast fashion thrives on consumers’ demands for quantity over quality: for the stylish over the long-lasting. With the explosion of digital technologies and the prevalence of globalization, mass fashion makes its way to markets, posing an alternative to “unique” ways of expressing oneself and paving the way to trend mechanisms and commonality among consumers. “Individuals strive to differentiate themselves through fashion choices, [and] fashion is [now] a means of participating in a group movement.”[1] This phenomenon is called flocking. Economic hierarchies, social-climbing trajectories, and social media influence advanced trends and the demand for items currently popular among civilians.

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