If it wasn’t already clear prior to the end of last year, American Airlines executives crystallized it during Thursday’s Q4 earnings call: American eventually plans to go to 100% internet bookings — in the direct and travel agency channels. Agency internet bookings are via the New Distribution Capability (NDC) technology standard. “We sell our product through the internet. That’s what our customers demand,” American chief commercial officer Vasu Raja said. “That’s how we can give them the best content at the lowest expenses to them and the best servicing. … As we go forward, we’re going to lean further into this. We need to make it easy for our customers to consume our content through th
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