Track and field enthusiasts are in for a big treat after World Athletics signed a sponsorship deal with a leading entertainment firm that aims to generate emotion-filled experiences for sports fans across the globe. Track and field fans are in for a memorable ride after World Athletics announced their new sponsor, Sony Corporation (Sony) on a three-year agreement that will see Sony sponsor World Athletics Series events from 2024 to 2026. As reported by World Athletics, Sony will support all World Athletics Series events starting from the World Athletics Indoor Championships in Glasgow in March. The agreement will also include the World Athletics Championships in Tokyo, Japan, in September
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