Sportradar Launches FanID Connecting Rightsholders and Brands with Sports Fans in a Post-Cookie World ...Middle East

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ST. GALLEN, Switzerland, Jan. 16, 2024 (GLOBE NEWSWIRE) — Sportradar (NASDAQ: SRAD) today announced the launch of Sportradar FanID, a unique, end-to-end first-party marketing solution combining the first data clean room for the sports industry with the company’s proprietary marketing activation technology, to offer rightsholders and brands personalized fan engagement in a post-third-party cookie world. Sportradar is well positioned to provide this solution to brands and rightsholders by leveraging the power of its vast network of global clients and partners. Together with the company’s unparalleled data coverage and sophisticated advertising technology, it can deliver sports fan i

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