A family business faces relentless change from two directions, from outside and from within. The outside business environment exerts continual pressure for innovation. At the same time, the family must contend with its own dramatic changes: births, deaths, and married-ins, as well as the diverging values and desires of each new generation. When families focus too much attention on pressing family issues, they risk not giving enough attention to their business future. It is critical that they attend sufficiently to both internal changes and external business developments. This is a tall order; many families are not able to be multidirectional. It is critical that a family business attend s
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