As beverage giants look to sell Wall Street on a rebound after a rough 2023, investors may want to hear more about how the legacy incumbents are fighting off new sports drink challengers. Pepsico CEO Ramon Laguarta said on the company’s third-quarter earnings call that the sports drink startup Prime — created in part by YouTube star and professional wrestler Logan Paul — was making a dent in the sales of a key Pepsi brand, at least temporarily. “It is true that the emergence of Prime in the category took some share from Gatorade, less than other brands in the category, or less proportionally to the size of the brand. But I would say … we’re seeing that the size of Prime in the category get
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