The use of influencers to promote products is a game changer for many small e-commerce businesses. getty Nothing changes in business quite so fast as the world of social media marketing – and more specifically, the world of influencers. For entrepreneurs starting their businesses, it can be daunting. After all, some of the biggest influencers in the UK are reported to charge around over £10,000 per social media post. Yet, there’s a good reason the influencer advertising market is projected to be worth over a billion US dollars, according to data by Statista. Harness its power correctly, and the practice presents a huge marketing opportunity for businesses of all sizes, with the potential
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