We forced PUMA to end Israel ties. Here is what we learned ...Kuwait

Our campaign to pressure global sportswear brand PUMA has recently forced the company to end its sponsorship of the Israel Football Association (IFA), capping a successful five-year effort led by the Palestine Solidarity Campaign branches across Britain, along with partners around the world. No doubt, this is a victory for the Palestine solidarity movement at an extremely bleak time for Palestinians, especially in Gaza. Yet one worth reflecting and building on. The IFA governs on behalf of football clubs in illegal Israeli settlements on land stolen from Palestinians. Outwardly a sports body, it is in fact part of the infrastructure that sustains Israel’s colonisation

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