Fitness sector picks up the pace ...Middle East

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Competitions for amateur athletes, such as soccer”s ‘Cun Cao’ league (pictured), helped boost the development of the sports industry in rural areas across China during 2023. Luo Jinglai / For China Daily China’s sports industry enjoys resurgent 2023 as companies cater to increasingly sophisticated market China’s sports industry continued to thrive in 2023 amid an increased focus on personalized services and a boom in both elite and grassroots events. A notable trend at this year’s China International Sporting Goods Expo was that a growing number of domestic businesses have shifted their focus from manufacturing and selling sports equipment to providing comprehensive services to a w

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