Poultry to remain winning protein in challenging business environment ...Middle East

With declines expected in pork and beef markets, poultry is expected to be the fastest-growing protein in a global animal protein market forecast to grow just 0.4% year-on-year, according to a recent Rabobank report. Lower input costs, and therefore lower-priced chicken, should help stimulate chicken consumption in 2024 and accelerate growth in the industry. Rabobank’s 2024 outlook for the global poultry market is moderately positive, with a forecast of 1.5% to 2% growth. Though a decline from the long-term average of 2.5% per year, it marks a sign of recovery compared to 2023, when growth was only 1.1%. Most growth is expected in Southeast Asia, the Middle East, and Latin America, but at

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