Dive Brief: Hotels.com has recruited NBA stars Nikola Jokić and Jimmy Butler for a new campaign, “Hotel like a Pro,” an effort that seeks to promote travel through to lens of NBA players, who are often on the road, according to a press release. The campaign will premier during the marquee Christmas Day games and includes 10-,15- and 30-second spots, which will air throughout the season in the U.S. and Canada. The ads showcase Hotel.com’s mobile app and One Key rewards program. Additionally, the effort will include branding and campaign elements at arenas across the country along with integrations in the NBA2K video game. The move marks Hotels.com’s fourth season as the Official Travel Par
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