Hyperice’s best-selling massage gun. Hyperice Anthony Katz wants to build the “Nike of recovery,” as he calls it. In the past decade, he’s gone from being a high school teacher and basketball coach to running Hyperice, a company that has attracted over $100 million in capital and is valued at more than $700 million. Though Hyperice launched in 2011, it wasn’t until 2018 that Katz saw one of his creations resonate with customers, leading to over $100 million in revenue that year. That device was the massage gun, or the Hypervolt. Today, massage guns have flooded the market, from cheap $40 knock-offs online to more premium options like his. Despite the competition, Hyperice has seen strong
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