Sports stars zoom, film stars fall in endorsement share between ICC World Cups 2019 and 2023: TAM Sports ...Middle East

According to TAM Sports – ICC World Cup 2023 Celebrity Endorsement report, the volume of celebrity-endorsed ads increased by 55pc in World Cup 2023 compared to World Cup 2019. The report also studied profession-wise share of celebrity endorsements. The share of sports personalities stood at 58 pc (26 pc in 2019 ICC WC) against film actors’ share of 30 pc in 2023 (60 pc). In the 2023 edition, team India’s coach Rahul Dravid led the overall celebrity rankings with 9pc share, ahead of Shahrukh Khan. He also led in terms of ad volumes with 15pc share, ahead of MS Dhoni (12 pc). Vishnu Packaging with its brand Vimal Elaichi Pan Masala emerged as the top brand and top advertiser among celebri

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