The In-Season Tournament Offered a Window Into the NBA’s Future ...Middle East

It’s almost time to leave T-Mobile Arena for the day when Jacinda Ortiz, the NBA’s director of media, marketing, and entertainment communications, summons a group of journalists to the south end of the floor. On the eve of the first day of the Las Vegas portion of the NBA in-season tournament, Ortiz is ready to sell a bunch of dubious onlookers on a concept the league has been tinkering with for more than a decade. Following a day of press conferences, mediocre meals, and open practices, her 30-minute presentation includes a behind-the-scenes tour and explanations about a player catwalk and different fan activations. Five NBA executives representing various sectors of the league’s apparatu

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